ATU

After The Uniform

More than a brand. A veteran-led mission to advocate, support, and build community. 10% of every purchase goes directly to veteran organizations — chosen by you.

The Mission

Every dollar, every vote, every piece of merch serves a purpose.

10% Donated

A minimum of 10% of all proceeds go directly to veteran organizations. Full transparency, always.

Community Driven

You nominate the organizations. You vote on where the money goes. This is your community.

Veteran First

Built by a veteran. Sourced from veteran-owned businesses. Every dollar stays in the community.

The Drops

Distressed. Oversized. Raw hem. Screen printed. Built for everyday wear.

Transparency

Every cent is tracked. Every donation is public. This is how we operate.

$0

Total Donated

$0

Current Pool

10%

Of Every Sale

Join The Mission

Sign in to vote on where donations go, nominate veteran organizations, and track your orders.